Kanye's Super Bowl Ad Directs Viewers to Site Selling Only Swastika Shirt

Rapper Kanye West, now known as Ye, sparked controversy during the Super Bowl by airing a low-budget Yeezy commercial that directed viewers to his website, which prominently displayed a t-shirt featuring a swastika.

The ad, filmed in a dentist's chair with an iPhone, aired in at least one local market, including Los Angeles, and has drawn widespread condemnation from civil rights groups and social media users​.

Why It Matters

West's latest move follows a series of antisemitic remarks, including praising Adolf Hitler and identifying as a Nazi on X (formerly Twitter). "I'm never apologizing for my Jewish comments," West wrote on X before deactivating his account shortly after the commercial aired.

His erratic behavior over the past week has drawn attention, starting with his appearance at the Grammys alongside his wife, Bianca Censori. The couple briefly walked the red carpet before leaving, with Censori wearing a sheer dress that left little to the imagination.

West also called for the release of imprisoned rapper Sean "Diddy" Combs and made additional inflammatory statements about Jewish people over the week.

What To Know

West, who has a history of making antisemitic comments, appeared in the ad wearing sunglasses and showing off diamond-encrusted grills.

"The setting for the ad—West in a dentist's chair—could be a reference to past claims that he was manipulated by those around him," Variety reported. Former West associate Milo Yiannopoulos previously alleged that a celebrity dentist got the rapper hooked on nitrous oxide in an effort to extort money​.

"I spent like all the money for the commercial on these new teeth," he said before instructing viewers to visit Yeezy.com​.

Upon the ad's airing, the website featured various clothing items, but within hours, the only item available was a white t-shirt emblazoned with a black swastika, listed for $20.

The product description reportedly read "HH-01," a reference believed to align with neo-Nazi rhetoric. It remains the only item available for purchase on the website.

Jewish advocacy groups, including the Anti-Defamation League (ADL), have condemned the rapper's actions, denouncing West's latest stunt.

"Another egregious display of antisemitism, racism, and misogyny from Kanye West," the ADL posted on X, formerly Twitter.

What People Are Saying

ADL CEO Jonathan Greenblatt weighed on a statement: "We know this game all too well. Let's call Ye's hate-filled public rant for what it really is: a sad attempt for attention that uses Jews as a scapegoat. But unfortunately, it does get attention because Kanye has a far-reaching platform on which to spread his antisemitism and hate".

David Schummer, Jewish actor, on X: "Kanye West has 32.7 million followers on your platform, X. That's twice as many people than the number of Jews in existence. His sick hate speech results in REAL LIFE violence against Jews."

What Happens Next

Several users called on X owner Elon Musk to deactivate Kanye West's account after his latest antisemitic rant. However, West deactivated it himself before the platform could take action. It's unclear when or if he will reactivate it.

Meanwhile, as of Monday morning, Yeezy.com remained online.